It is very important for giant and successful companies that they protect their trade names, and for an average person this might give him or her some questions. Some people might want to know the importance of a trademark in the operations of a successful company. It is also important to know what legalities are needed if ever there are some companies that would violate your rights in regards to the trademark law.
As a business owner who is trying to come up with a specific trade name of the business, it is very important that your business should avoid trademark infringement and this article will provide you with the needed information about common trademark issues in the business industry.
A trademark can be define in the corporate world as phrases, symbols, or words that would identify and distinguish a company, brand, or product among the many other competitors in the market. The trademark name of a company or a brand should be something descriptive, distinctive, generic, and/or descriptive. Trademark names are commonly used by businesses as a form of advertisement so that people will not have a hard time on recognizing the maker of a specific product and service.
One common example for this is when a customer is looking for something under a certain brand, then he or she can easily find what he or she is trying to look for even without the help of any personnel from that store by just looking for the trademark logo or symbol of that certain brand.
A trademark can also be used as a protection to the products and services of a business from being duplicated by some other companies. The phrases, symbols, and words in a brand are not the only ones that are give protection, trademark protection also deals with the other aspects that would give the brand its uniqueness from the other brands in the market, such as its packaging and color.
There are certain ordinances from the federal law and the state law that would be followed when the rights of a trademark owner is violated by a certain company. To a person who owns a trademark name, or a business with a certain trademark, the number one federal provision that will provide him or her a very comprehensive trademark protection is the Lanham Act of 1946 that was amended on 1996.
If you are that first person to ever use that certain trademark name, then you will be give trademark rights to that trademark name in order to give you protection from other companies that might want to use the same trademark name. This will mean that the law will give you the priority to use a certain trademark if your company was the first to sell on the market a certain product with an original trademark.